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Welcome to Dr. Bruce E. Reid & Associates

Your vision is our focus.

Located in the heart of Buford, Dr. Bruce E. Reid & Associates has been providing trusted, patient-centered eye care for over 30 years. Whether you're due for your annual eye exam, experiencing vision changes, or exploring new eyewear options, our dedicated team is here to help you see clearly and feel confident—every day.

We combine decades of clinical experience with advanced diagnostic technology and a warm, personalized approach. From children’s eye care to specialized services like contact lens fittings and dry eye treatment, we’re committed to preserving your vision and optimizing your eye health at every stage of life.

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Regular eye exams are important for maintaining optimal eye health and clear vision. Book an eye exam today!

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From top fashion brands to exclusive designer collections, we offer a collection of frames that complement your unique taste.

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Whether you want daily disposable, monthly, or extended-wear lenses, our extensive range caters to your lifestyle and visual needs.


Optometrists in Buford

Dr. Bruce E. Reid & Associates is a trusted eye care clinic in Buford, Georgia . We have a team of knowledgeable and experienced eye doctors who are committed to providing patients with the highest level of care.

Our staff will also make you feel welcome and comfortable, ensuring that your visit is a positive experience from start to finish. Whether you need a comprehensive eye exam, treatment for an eye disease or designer frames to enhance your style - we have a wide range of services to meet your needs.

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Designer Frames for Every Style

Eyewear that reflects your vision and your personality.

We believe that glasses should do more than correct your vision—they should also elevate your style. That’s why we offer a curated collection of high-quality designer frames to suit every face shape, fashion preference, and lifestyle.

Whether you're looking for something bold and modern or timeless and understated, our optical team will guide you through the selection process to find the perfect pair. We carry top brands known for craftsmanship, comfort, and style—so you can look as good as you see.

Brands we carry include:
Ray-Ban, Etnia Barcelona, Silhouette, Fysh, Kliik, and many more.

Come browse our optical boutique and let us help you find frames that make a statement—without compromising vision clarity or fit.


Why Patients Choose Us

We understand that your eyes are unique—and so is the care they deserve. Here's why so many individuals and families trust Dr. Bruce E. Reid & Associates for their eye care:

Over 30 Years of Clinical Experience: Dr. Reid has served the Toronto community with integrity, professionalism, and a passion for eye health.

Personalized, Compassionate Service: You're never just a number. We take time to listen, explain, and tailor every appointment to your needs.

Convenient Downtown Location: Easily accessible via TTC, located in the Hudson’s Bay Centre at Yonge & Bloor—perfect for professionals, students, and families alike.

State-of-the-Art Technology: From digital retinal imaging to advanced contact lens diagnostics, we use the latest tools to provide the best outcomes.

Stylish Eyewear Selection: Our optical dispensary features a handpicked range of designer frames and lenses to suit all tastes and budgets.

Family-Friendly Atmosphere: We welcome patients of all ages—from kids to seniors—and make your comfort a priority.

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eye exam

A full-scope eye exam that goes beyond vision correction. We assess your overall eye health, screen for early signs of disease, and provide a personalized prescription to keep your sight sharp and your eyes healthy.

child myopia

We offer evidence-based treatments to slow the progression of nearsightedness in children and teens—protecting long-term vision and reducing the risk of future eye complications.

migraine

If your migraines are linked to visual strain or light sensitivity, our team can help identify contributing factors and provide solutions—from tailored lens options to lifestyle adjustments—for more comfortable, headache-free vision.


Expert Eye Disease Management

We specialize in the early detection, monitoring, and treatment of a wide range of eye diseases. Whether you're managing a chronic condition or concerned about new symptoms, our team uses advanced diagnostic technology to provide accurate assessments and tailored treatment plans.

We manage conditions such as:

  • Glaucoma – Monitoring eye pressure and optic nerve health to preserve vision

  • Macular Degeneration – Early detection and lifestyle guidance to slow progression

  • Diabetic Retinopathy – Retinal imaging and ongoing care for patients with diabetes

  • Dry Eye Disease – Identifying the root cause and delivering lasting relief

  • Cataracts – Comprehensive evaluations and co-management for surgical referrals

With a focus on prevention and education, we empower you to take an active role in maintaining your eye health. Your vision is in experienced hands.


Meet Our Experienced Eye Care Team

At Dr. Bruce E. Reid & Associates, we have a team of compassionate eye care professionals ready to serve you. Our eye doctors and friendly staff will give you the personalized attention you need to maintain clear vision and eye health. They'll also educate you on your eye and visual health, so you can feel confident in the care you receive.


What Our Patients Have To Say


Insurance at Dr. Bruce E. Reid & Associates

Making eye care affordable is essential to us, which is why we accept a wide range of insurance plans. We'll help you navigate your insurance coverage so you can maximize your benefits.